House of Ro is my rebellion. It began as a quiet dream while I was still a student juggling classes and sketching silhouettes. I built a label that creates beautifully curated, made to measure outfits for every wedding celebrations of a bridesmaid. House of Ro became the one place where the bridesmaid could finally feel seen, celebrated, and styled.

In 2023, I established a dedicated manufacturing unit – the first of its kind focussed on bridesmaid lehengas – where every detail is thoughtfully designed, not mass produced. With over 20 skilled artisans, every creation is brought to life by hand. Today, our pieces grace 25+  stores across Erode, Tirupur, and Coimbatore — each one a testament to craft, care, and couture.

Right from sourcing fabrics to crafting the final silhouette, we create one handcrafted piece at time from imagination to emotion. And then, in 2025 came IIRA – not as an extension, but as a return to my roots, to the power of handwoven silks and to the unsung artisans who’ve carried centuries of tradition on their fingertips.

IIRA is my way of saying: our culture isn’t fading – its evolving, and I will be its voice. Both brands came from two sides of my soul – one bold and free, the other grounded and sacred.

I’ve fought through uncertainty and quiet failures but I’ve also felt the joy of a girl holding her dream lehenga and also the pride of artisan seeing their weave alive on a global platform. I have the power of telling a story through thread, colour and creation.

I didn’t wait for validation. I built the table. And now, I invite you to sit with me to explore two worlds woven by one vision.

This is my story,
-Roshni