About us

IIRA is a tribute to timeless elegance, rooted deeply in the heritage of handwoven Indian silks. Founded by P.R. Roshni, an engineer turned designer-entrepreneur, IIRA is not just a brand – it is her journey back to where it all began: the art, grace, and story of our silks.

After establishing House of Ro, a label that celebrates every bridesmaid with made-to-measure lehengas, Roshni felt the calling of her cultural roots stronger than ever. In 2025, she created IIRA to honour the unsung artisans whose fingertips carry centuries of weaving traditions. Every IIRA saree is a handcrafted masterpiece – woven with authenticity, care, and devotion to detail.

At IIRA, we believe our culture isn’t fading – it’s evolving. Through vibrant threads, intricate motifs, and soulful colours, we narrate the living legacy of Indian silks for today’s confident woman who carries tradition as her pride.

We are not about mass production. From sourcing the finest pure silk yarns to weaving and finishing, each IIRA drape is a story – of heritage, artisanship, and timeless beauty.

Welcome to IIRA – where every silk tells a story.

Founder’s Note

“IIRA is my way of telling the world that our heritage is not just beautiful – it is powerful. As a designer, I’ve created brands that celebrate women boldly and gracefully. Through IIRA, I stand with the weavers, their art, and every woman who chooses to wear our silks with pride.”
– P.R. Roshni
Founder & Creative Director